For 9 years, from June 1998, El Celler Català was my online wine store, dedicated to the wines of Catalonia. The experience taught me an awful lot about wine, the web and lots of opportunities where the two meet. Eventually I ended up spending so much of my time exploring where wine and the web meet that it was no longer practical to run the store maintaining the quality of service required. My activities are now based solely around phwdesign.com.

I had hoped to find a suitable format to maintain the best content from the site online, but the appearance of an empty store was confusing, and the time has come for me (reluctantly) to pull the plug. Many of the pages are still available at the Wayback Machine.

Over the life of El Celler Català, the site received 2,388,924 page views from 732,800 unique visitors and most surprisingly sold quite a bit of pretty good wine (and not just to my immediate family). It also brought me into contact with some wonderful people from customers to producers and suppliers, many of whom I now count as my friends. You know who you are: I can't possibly thank you enough.

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